Dr. Melinda Silva Privacy Policy

Disclaimer: This summary is intended solely for informational purposes and is not intended to constitute legal advice for the reader of this summary. Dr. Melinda Silva does not individually review the privacy policies of our data partners. It is our partners' responsibility to provide us with data that is legal and compliant.

INTRODUCTION 

Purpose: The purpose of this Privacy Policy is to describe how Dr. Melinda Silva collects, uses and shares information about you through our website and related services (collectively referred to herein as the "Service"). Please read this notice carefully to understand what we do. If you do not understand any aspects of our Privacy Policy, please feel free to Contact Us. 

Our Privacy Policy explains: 

• Information That We Collect 
• How We Use and Share Your Information
• Use and Processing of Your Personal Information
• Access to Your Information and Choices 
• Your Opt-Out Choices
• Security of Your Information 
• California Privacy Rights 
• Consent to Processing of Personal Data in United States 
• Changes to Our Privacy Policy 
• Questions and How to Contact Us 

Scope: This Privacy Policy applies only to information we collect at and through the Service. Our Service also contains links to third party sites that are not owned or controlled by the Company. Please be aware that we are not responsible for the privacy practices of such other sites. We encourage you to be aware when you leave our Service and to read the privacy statements of each and every website that collects personal information. 

Terms of Use: Please note that your use of our Service is also subject to our Terms and Conditions.

1. INFORMATION THAT WE COLLECT 

Information You Provide to Us 

In order to provide our Services, we receive data, including personal information, from a variety of sources, including from websites and apps that collect the information, public sources, and other data compilers. We refer to the information that we collect and process throughout this Privacy Policy  as “Information” or “the Information.”

The Information in our database includes various identifying information, such as:  

• Personal email
• Professional email
• Information and actions associated with an email, such as whether an email has recently been in use, and amount and type of marketing or “email open” activity associated with an email
• IP address
• A cookie or device identifier, which uniquely identifies your browser or device
• Usage data related to your email interactions, such as whether you receive, open or respond to an email, and related information
• Usage data related to your website interactions, such as whether you visit or log in to a website, page visits and related information
• Demographic information, such as inferred income or age range, household size, or home ownership
• Information regarding consumer interests, such as what type of products you may be interested in, or what types of hobbies you might have, such as whether you are a likely pet owner or a sports or art enthusiast

Some of the above information may be inferred – for instance, if a household is in a particularly wealthy area, we might infer a particular income range.

We may combine any of the points of Information we collect or receive with other Information.

Information We Collect Automatically Through Google Analytics 

("Google") to collect certain information relating to your use of our Site. Google Analytics uses "cookies", which is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. You can find out more about how Google uses data when you visit our Site by visiting "How Google uses data when you use our partners' sites or apps", (located at www.google.com/policies/privacy/partners/). We may also use Google Analytics Advertising Features or other advertising networks to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as www.google.com/analytics/learn/privacy.html. To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative websites (www.aboutads.info and www.networkadvertising.org). Please note that if you choose to opt out, you will continue to see ads, but they will not be based on your online activity. 

Information Collected Through Cookies and Similar Technologies 

We and our service providers use cookies, web beacons, and other technologies to receive and store certain types of information whenever you interact with our Site through your computer or mobile device including but not limited to your click-activity, referring website, device, and a date/time stamp for your visits. A "cookie" is a small piece of data sent from a website and stored on the user's computer by the user's web browser while the user is browsing. When you visit the Site again, the cookie allows the Site to recognize your browser. Cookies may store unique identifiers, user preferences and other information. You can reset your browser to refuse all cookies or to indicate when a cookie is being sent. However, some Site features or services may not function properly without cookies. We use cookies to improve the quality of our service, including for storing user preferences, and tracking user trends. 

No Information from Children Under Age 13 

If you are under the age of 13, please do not attempt to register with us at this Service or provide any personal information about yourself to us. If we learn that we have collected personal information from a child under the age of 13, we will promptly delete that information. If you believe we have collected personal information from a child under the age of 13, please Contact Us. 

2. HOW WE USE AND SHARE YOUR INFORMATION 

To Provide Products, Services, and Information. We collect information from you in order to provide our Service to you to: 

• Marketing. Our marketing may include providing information to our customers regarding certain offers.

Sharing with Third Parties. We may provide information to third party service providers that help us operate and manage our Service, process orders, provide advertising for us, and fulfill and deliver products and services that you purchase from us. These service providers will have access to your personal information in order to provide these services, but when this occurs we implement reasonable contractual and technical protections to limit their use of that information to helping us provide the service. 

In addition to the specific situations discussed elsewhere in this Policy, we disclose personal information in the following situations:

1. With Our Partners: We may share the Information, including personally identifiable information and Audience Segments, with business and data partners to help provide more tailored targeted marketing, advertising and communications. Likewise, we may do so for analytical purposes, including to help these other parties measure campaign performance, inform future campaigns, or to handle, analyze, or segregate this Information on our or our customers’ behalf.
2. With Our Service Providers: We share the Information with a variety of service providers in order to operate, protect and advertise our Services and maintain our website(s). For instance, we may share the Information with our tech, hosting and customer support providers, marketing and advertising providers, other data providers (such as to enhance or verify our Information), security vendors, payment vendors (as to our business to business information), and other companies help us deliver, secure or develop our Services.
3. Corporate transfers: If Dr. Melinda Silva, its stock or its significant assets are acquired by or merged into another entity, our information will be transferred to that entity, and may be shared during due diligence in anticipation of any such transaction.
4. Affiliates, parent companies and subsidiaries: drmelindasilva.com may share some or all of the Information in our possession with any affiliated or subsidiary companies (if we ever have any).
5. As required by law or to protect any person or entity: drmelindasilva.com may disclose Information if we believe that such disclosure is necessary to (a) comply in good faith with relevant laws or to respond to subpoenas or warrants served on us; or (b) to protect or otherwise defend the rights, property or safety of drmelindasilva.com, our customers, or any other person or entity.

No sharing with third parties for direct marketing purposes: No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

3. USE AND PROCESSING OF YOUR PERSONAL INFORMATION

• To identify you when you visit our websites or our stores.
• To provide the products and services you request, or to process returns.
• To improve our services and product offerings.
• To improve your online shopping experience by reminding you of products left in your shopping cart by utilizing cookies as described in the “Type of Information We Collect” section above.
• To streamline your checkout process.
• To conduct analytics (e.g., to enhance user experience on our website).
• To respond to your inquiries related to support, employment opportunities, or other requests.
• To send marketing and promotional materials, including information relating to products, services, sales, or promotions.
• For internal administrative purposes, as well as to manage our relationship with you.
• To detect security incidents, and protect against malicious, deceptive, fraudulent, or illegal activity, including attempts to manipulate or violate our policies, procedures, or terms and conditions.
• To comply with legal obligations, to establish or exercise our rights, to defend against a legal claim, and to investigate, prevent, or take action regarding possible misconduct.

4. YOUR OPT-OUT CHOICES

• If you are interested in opting out of our "direct mail" marketing — i.e., materials received in your physical mailbox — we recommend that you visit the DMA Choice website, at thedma.org. The DMA Choice service is run by the Direct Marketing Association and allows you to follow few easy steps to ensure that your marketing preferences are honored.
• If we market to you by email you may “unsubscribe” from our marketing emails through a link placed in your emails.

5. SECURITY OF YOUR INFORMATION 

We use industry standard physical, technical and administrative security measures and safeguards to protect the confidentiality and security of your personal information. However, since the Internet is not a 100% secure environment, we cannot guarantee, ensure, or warrant the security of any information you transmit to us. There is no guarantee that information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Please note that emails and other communications you send to us through our Service are not encrypted, and we strongly advise you not to communicate any confidential information through these means. 

6. State Specific Regulations

California Residents

California Civil Code Section 1798.83, also known as the "Shine The Light" law permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

CCPA Privacy Notice

This section applies only to California residents. Under the California Consumer Privacy Act (CCPA), you have the rights listed below.

The California Code of Regulations defines a "residents" as:

(1) every individual who is in the State of California for other than a temporary or transitory purpose and (2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as "non-residents."

If this definition of "resident" applies to you, we must adhere to certain rights and obligations regarding your personal information.

Your rights with respect to your personal data

Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:

• Whether we collect and use your personal information;
• The categories of personal information that we collect;
• The purposes for which the collected personal information is used;
• Whether we sell or share personal information to third parties;
• The categories of personal information that we sold, shared, or disclosed for a business purpose;
• The categories of third parties to whom the personal information was sold, shared, or disclosed for a business purpose;
• The business or commercial purpose for collecting, selling, or sharing personal information; and
• The specific pieces of personal information we collected about you.

In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights.

Right to Limit Use and Disclosure of Sensitive Personal Information

If the business collects any of the following:

• Social security information, drivers' licenses, state ID cards, passport numbers
• Account login information
• Credit card numbers, financial account information, or credentials allowing access to such accounts
• Precise geolocation
• Racial or ethnic origin, religious or philosophical beliefs, union membership
• The contents of email and text, unless the business is the intended recipient of the communication
• Genetic data, biometric data, and health data
• Data concerning sexual orientation and sex life

You have the right to direct that business to limit its use of your sensitive personal information to that use which is necessary to perform the Services.

Once a business receives your request, they are no longer allowed to use or disclose your sensitive personal information for any other purpose unless you provide consent for the use or disclosure of sensitive personal information for additional purposes.

Please note that sensitive personal information that is collected or processed without the purpose of inferring characteristics about a consumer is not covered by this right, as well as the publicly available information.

To exercise your right to limit use and disclosure of sensitive personal information, please contact us.

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

Other privacy rights:

• You may object to the processing of your personal information.
• You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.
• You can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA.
• You may request to opt out from future selling or sharing of your personal information to third parties. Upon receiving an opt-out request, we will act upon the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission.

To exercise these rights, you can contact us. If you have a complaint about how we handle your data, we would like to hear from you.

Colorado Residents

This section applies only to Colorado residents. Under the Colorado Privacy Act (CPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

• Right to be informed whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

To submit a request to exercise these rights described above, please contact us.

If we decline to take action regarding your request and you wish to appeal our decision, please email contact us. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

Connecticut Residents

This section applies only to Connecticut residents. Under the Connecticut Data Privacy Act (CTDPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

• Right to be informed whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

To submit a request to exercise these rights described above, please contact us.

If we decline to take action regarding your request and you wish to appeal our decision, please contact us. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

Utah Residents

This section applies only to Utah residents. Under the Utah Consumer Privacy Act (UCPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.

• Right to be informed whether or not we are processing your personal data
• Right to access your personal data
• Right to request deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to opt out of the processing of your personal data if it is used for targeted advertising or the sale of personal data

To submit a request to exercise these rights described above, please contact us.

Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA):

"Consumer" means a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.

"Personal data" means any information that is linked or reasonably linkable to an identified or identifiable natural person. "Personal data" does not include de-identified data or publicly available information.

"Sale of personal data" means the exchange of personal data for monetary consideration.

If this definition of "consumer" applies to you, we must adhere to certain rights and obligations regarding your personal data.

Your rights with respect to your personal data

• Right to be informed whether or not we are processing your personal data
• Right to access your personal data
• Right to correct inaccuracies in your personal data
• Right to request deletion of your personal data
• Right to obtain a copy of the personal data you previously shared with us
• Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")
• Exercise your rights provided under the Virginia VCDPA

You may contact us by email.

If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Verification process

We may request that you provide additional information reasonably necessary to verify you and your consumer's request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request.

Upon receiving your request, we will respond without undue delay, but in all cases, within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.

Right to appeal

If we decline to take action regarding your request, we will inform you of our decision and reasoning behind it. If you wish to appeal our decision, please contact us. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may contact the Attorney General to submit a complaint.

7. CONSENT TO PROCESSING OF PERSONAL DATA IN UNITED STATES 

This Service and Services are not intended for and are not directed to residents of the European Union. By using and accessing our Service, users who reside or are located in countries outside of the United States agree and consent to the transfer to and processing of personal information on servers located outside of the country where they reside, and that the protection of such information may be different than required under the laws of their residence or location.

8. CHANGES TO OUR PRIVACY POLICY 

We reserve the right to change this Privacy Policy at any time without notice other than posting the modified policies on our website.  We encourage you to review our Privacy Policy whenever you visit our website so you’ll always understand how your information may be used.

9. QUESTIONS AND HOW TO CONTACT US 

If you have any questions, concerns, complaints or suggestions regarding our Privacy Policy please contact us